SONY PICTURES ANIMATION
LOGO - CONCEPT
The prompt - what would the Sony Pictures Animation (SPA) logo look like if it exploded with “creativity”.
For the first concept, I chose to go super abstract and frenetic. A powerful burst of energy breaks out of the logo and we are swallowed into a world of pure creativity. Ever-changing and fluid, we see different shapes, styles and even some abstract easter eggs of a few SPA characters.
The second concept starts with macro shots of flowing particles (creativity). Through the animation they are “contained” into the middle A of the logo, charging it up. As it clicks into place, the rest of the logo is energized.
stills
concept 2
Credits:
Design: Michael Daniels
Creative Director: Suppasak Viboonlarp, John Berlin
Executive Producer: John Busenberg
All work created at DevaStudios