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Michael Daniels Motion Design
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netflix film

STUDIO LOGO - CONCEPT

In 2016, Netflix was exploring a brand logo to play at the head of their original films.

I thought it’d be fun to think of the Netflix UI (panels of movies and TV shows) as a vast library of self-contained, living pixels with each movie encapsulated. This storyboard shows what would happen if the movie you selected to play was Okja. The intro of this piece could be customized to any film you were to watch.

 
 

styleframes

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Credits:
Design: Michael Daniels
Executive Producer: John Busenberg

All work created at DevaStudios


 

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